A life-long entrepreneur with a drive towards new commercial revenue activities. “I’ve had a long career within tech in start-up and SME size businesses, delivering solutions to markets that enhance business operations. As CEO of Agrecalc, my aim is to grow the company to deliver world leading solutions to the agricultural market supporting the needs of sustainable farming.
I have a passion in technological solutions and a desire to be able to support sustainable food production.”
Agro-economist with thirty plus years in various roles within policy-making bodies, which have taken him around the world to work on sustainability markets and economics of agriculture. Agrecalc founder and responsible for leading the business development, and consultancy along the supply chain regarding carbon, feasibility and resource efficiency of crop production and rural business. “Carbon is a business issue, probably the business issue of our times. Reducing carbon emissions from agriculture has to be done, but it can only be done whilst maintaining and even improving profitability.”
An agroecologist and experienced project manager who specialises in the impact of management practices on agricultural systems, particularly the soil nutrient cycling, gaseous emissions and soil health. Responsible for the ongoing scientific development of Agrecalc, collaborations with academic and non-academic research partners and horizon scanning for new and upcoming tool developments. “We need to take a holistic approach to the sustainability and resilience of farming systems, the first step being, ‘Measure it, so that you can manage it’. Even after a decade in broader agricultural sustainability and ecology, each day is a learning day on the complex interactions between plant-soil-air-water-biodiversity in farming systems, and how best to manage them for multi-resource optimisation.”
Former journalist, now SEO writer and Head of Marketing, combining two great loves of content creation and tech. Self-described geek who loves to get lost in data to find patterns and stories. In charge of turning Agrecalc marketing vision into strategy and tangible assets.
“I have worked in many amazing industries, and with incredible teams all over the globe, but environmental issues have always been close to my heart. And agriculture has a special place in my life because I grew up on a smallholding – whilst other kids played with dolls, I played with chickens and tended to my own small vegetable garden.”
A dynamic and collaborative professional with over 25 years experience planning and implementing business development and operational projects across a range of industries, sectors and cultures.
Successfully converting leads into clients, developing relationships with potential customers and suppliers, and supporting developing businesses while continuing to grow knowledge, skills and connections across the globe.
“Every step I took lead me to this very moment. Along the way I met many wonderful people, and knowing them has paved the way to my current role. I believe that integrity upholds our collective strength and stability, and agriculture is at the root of what sustains my existence.”
With a strong background in farm ecology and emissions modelling, Kaia maintains, updates, and builds upon the Agrecalc greenhouse gas emissions calculator, communicating with stakeholders about the science behind the software, and working with our development team to build new modules and features. “I’ve been working in conservation and sustainability since I was a teenager. This rich background in environmental science, combined with my quantitative modelling skills, has allowed me to drive and communicate developments in Agrecalc Cloud. I believe that data, when used properly, holds the key to informed and effective decision making. Agricultural ecosystems fascinate me from a scientific point of view, but I have also loved visiting and working with family farms and farmers around the UK and USA.”
With a background in business administration and finance, and since graduating from university with a Business Finance degree, Maritta has worked in all manner of accounting and finance roles, from start-ups to aquaculture companies, using her years of expertise to help create and develop financial and administrative management systems. “My aim is to add value to small businesses and to help in working towards pursuing their financial goals. Nature and countryside hold a special place in my heart, and my passion as a lover of the outdoors is to be able to make most of the proximity to nature, and the relaxing and peacefulness.”